Unit 3 Task 1Task 1 Letter of Appeal
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Marks |
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| Opening | |
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1. We are writing to ask if it is possible to ask if it is possible for your airline to sponsor our students on educational field trips (State the purpose of writing) |
1 |
| Reasons | |
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2. New emphasis in education on providing students with a wider experience than the classroom alone can give |
1 |
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3. the school is hoping to organize more field trip for students |
1 |
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4. to destinations outside Hong Kong |
1 |
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5. For this purpose, we hope that you can sponsor them on these trips |
1 |
| How airline will benefit | |
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6. Sponsorship will bring your airline a lot of benefits |
1 |
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7. You have a keen interest in community work |
1 |
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8. especially in educational field |
1 |
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9. your airline is new to Hong Kong |
1 |
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10. this generous gesture will help you gain goodwill and publicity |
1 |
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11. Geography room in the school will be named as Sky Express Room |
1 |
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12. offer to set up a stall for your airline in the school fair to be held in July |
1 |
| Business potential | |
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13. From the survey result we have conducted |
1 |
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14. we know that over half of the our parents |
1 |
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15. have responsibility for buying air tickets in their workplace |
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16. Majority spend over $20000 a year on air travel for the family. (or any appropriate use of figures) |
1 |
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17. Moreover, you may be aware that promotions aimed at children are a sensible investment |
1 |
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18. As children influence their elders when making purchasing decisions |
1 |
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19. Long lasting and strong customer loyalty develops when they are young |
1 |
| International Connection | |
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20. We are an international school with students coming from different parts of the world |
1 |
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21. any good publicity will be carried around the world as students return to their home countries |
1 |
| Ending | |
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22. We would be most grateful if you could help our school |
1 |
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23. We look forward to your favourable reply |
1 |
Marking Scheme
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Marks |
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Content Points |
23 |
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Relevancy (No mention of using the airline logo on school exercise books) |
2 |
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Readability and Organization |
5 |
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Language |
5 |
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Total |
35 |
